People use the internet for one main purpose and that is to find solutions to their problems. Solutions to their problems using your products and services. The questions is….will they find your business on the first page?
This is what search engine optimization is all about. Optimizing your website so that search engines will find your site on the first page whenever someone searches for your products or services. Sadly, gone are the days when done correctly website SEO is all you needed to rank highly on the search engines. Today search engines take into account a combination of on-site and off-site SEO; however, website SEO is the first step to ranking highly on the search engines.
Having a Website is NOT Enough
If you’re phone isn’t ringing, then you realize that having a website is not enough to get found by your customers. Website SEO is about being found by what you do….not who you are. People will type a search phrase into the search engine when they are looking for a product or service you provide…something like “Miami plumber” or “roofer in Palm City”. The search engine will return a set of results that it thinks is relevant to the search query. This is where you want your site to show highly in the search results and hopefully on the first page. If it doesn’t, then it basically doesn’t exist as very few searchers go beyond the first or second page of search results.
SEO is For The Search Engines
To be successful online your website must be easily found via search engines. SEO helps search engines understand and navigate your website. The purpose of a search engine is to provide users with the best, most relevant, and trustworthy web pages for their search queries. To bring up search results, search engines have what are called algorithms – formulas that help determine which web pages are the most relevant for specific search terms and phrases. In order to show up in search results, your site needs to present these requirements throughout your site, and persuade search engines that your site is THE most relevant resource for the keywords and phrases entered by the user. This is done through SEO, an ongoing process of optimizing your website pages, your content and your overall web presence as a whole.
The search engine algorithms change very often and continually make it difficult to rank sites “organically”. Ranking sites organically means without the use of paid internet advertising. With algorithms changing so often what used to be a considered a best SEO practice one week may not be so the next. In fact, some sites may even be penalized and omitted from search results completely if they were optimized with outdated SEO practices! This is why search engine optimization never stops. It requires constant updating and editing your website, so that it not only reflects your business and your customers’ current needs, but also addresses trends and changing consumer search patterns along with ever-changing search engine algorithms, too.
Keyword Research is the Beginning of SEO
In order to ensure the relevancy of your website and individual website pages, it’s vital you start with comprehensive keyword research first. This means identifying the words and search phrases that reflect your customers’ search patterns. The most effective type of keywords are considered terms or phrases entered into a search engine. The longer the keyword, the more focused it will be and search engines love focused, themed website content. The search phrase would be what a user would type to find the product or service they want and need. Keywords can also answer questions, or provide information about subjects they want to learn more about. We will help create content around those keywords and provide solutions to your customers’ questions and needs.
Our Website SEO Optimization Services
We are here to help you have the most highly relevant keywords and website content that the search engines love to detect. We offer comprehensive SEO services that can get your company website appearing on the first page of the search engines and getting noticed. We believe that your website, with proper search engine optimization, should be working to gain new clients and customers for you.
On-page Website SEO
On-page SEO involves optimizing the content and structure of your website as whole. Using our keyword research, we’ll strategically place important keywords throughout your site – in Meta descriptions, content, on images, in alt and Meta tags and especially in your pages’ titles. This enables search engines to associate your site with the most relevant keyword variations we’ve chosen, and that not only your website can show highly, but individual pages as well can be displayed when a user searches for those terms. We will also evaluate the overall structure of your site, making it fast, easy for search engines to read and index, and designed for conversions.
Technical Website SEO
To further improve your SEO results, we also perform optimization of the more technical aspects of your website. This includes your site’s loading speed, 301 redirects, sitemaps and robot.txt files.
Off-page SEO Marketing
Off-page SEO revolves around the accumulation of web properties and social platforms that are back-linking to your website. In other words the more exposure your business has in other areas of the web can make a big difference in the ranking power of your website. In search engine algorithms, trustworthy and industry related back-links are often a huge factor in rankings. Search engine properties like social platforms and local map listings that link to your pages or website will lead to higher search rankings in the long run. A large part of off-page SEO is continual building up these links and increasing your site’s presence all over the web. Off-page SEO can also include Local Map Listings, Video Marketing, Reputation Management, 5-Star Review Marketing, Social Media Promotion, Directory Listings, Citations and more.
Local SEO Marketing
For businesses with a local, city or town specific customer base, local SEO can be extremely successful. Essentially, it means two things:
- Ensuring your site comes up in search results for geographic specific terms, like “Miami plumber” or “roofer in Palm City.” These searches generally mean very qualified, ready to do business leads.
- Listing your site on local maps and local listings plus using city specific video marketing will not only give you a noticeable presence on the first page, but these types of off-site SEO techniques will help push up your website rankings too.
SEO Ranking Analytics & Monitoring
A successful search engine optimization marketing campaign lies in reliable data with real-time data on your site’s rankings, local SEO reports, competitor reports, citation reports and more. We monitor this information closely, and we use it to guide and improve our SEO efforts at every turn.
Is Your Business On The First Page?
If you’re business isn’t showing up on the first page of search results or your website is not giving you the conversions you want then it’s time to make a change. Contact Page One Local Marketing today by our contact form or by phone 772-324-9551, and we’ll make sure your website gets the traffic and sales it deserves.