What is local search marketing? Local search results are heavily influenced by the exact geographic location of the searcher. If someone is in Miami, they are searching for Miami businesses that offer the services they are looking for. In other words it’s more like a location data strategy. SEO is more important (and more reputable) than ever before, especially for local small business owners.
Many search results nowadays even include maps, pinpointing a company’s precise location in relation to the searcher. That means more personalized, localized results, and a better match for users in search of immediate help or services. But, this means that all your web properties must be optimized for local geographic searchers.
If your business relies heavily on local, geographic-specific business micro-targeting, then taking advantage of these search engine changes is crucial. It can lead to significant increases in business, sales and revenues in the long run.
How Local Internet Marketing Can Help Your Business
The integration of geographic data in search results represents a huge opportunity for local businesses on the worldwide web. Being a part of a search engines local map section is crucial. And Google just made it more difficult. There were 7 local map spots and now there are only 3 humorously referred to as the “local snack pack”
With these local algorithm changes, your site is no longer forced to compete with businesses and providers all over the country – only ones in your specific area. This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.
Additionally, when search results are localized, it means the opportunities to attract serious contenders for your business services and cuts down on the number of unqualified leads your brand is exposed to. In the long term, that means more online conversions and a more effective web presence on the whole.
But while this localization of search results definitely offers you a great chance to improve your site and its results, that doesn’t mean it comes easy. Actually, it’s a lot of tedious “proprietary formula” work to dominate your local search area.
Let us handle Your Local Search Engine Marketing
At Page One Local Marketing, we specialize in online marketing for local businesses. We know the formula it takes to help you dominate your local search market.
We’ll create a custom-fit online marketing strategy just for your business and your local customers, one that includes:
- An in-depth analysis of your audience, as well as your competition and current ranking factors
- Optimization of your content and your site’s structure, ensuring search engines identify and understand your geographic location and that you are optimized for conversions
- Submitting your website to local directories and listings
- Using video marketing to increase your visibility in your targeted areas